THE ROLE OF DIGITAL LEADERSHIP IN ENHANCING ORGANIZATIONAL PERFORMANCE

Abstract

Abstract: Digital transformation has emerged as an organizational strategy to gain a competitive edge in a becoming more technology-driven world. Leading organizations to technological change, innovation and general improved performance requires digital leadership. In this paper, the idea of digital leadership in enhancing organizational performance will be discussed by focusing on how it affects the following aspects: innovation, employee engagement, decision-making and operational efficiency. The research is a descriptive and analytic research based on the secondary data by using scholarly articles, industry reports and case studies of organization. The results show that successful digital leadership is a crucial factor in organizational success as it encourages the adoption of digital culture, enables the adoption of technology, and enhances workforce flexibility. The research concludes that companies that invest in developing digital leaders are in a better position to have sustainable growth and competitive advantages.

Relevant Keywords: Digital Leadership, Organizational Performance, Digital Transformation, Innovation, Technology Management, Employee Engagement.